People Buy People!
Your personal brand is all about you and because people buy people( yes its a much used phrase, its been around for ages – there’s a reason for that; in my opinion, nothing could be truer) getting your personal branding right is essential. Whether you are out there working your socks off or sat behind you’re your laptop communicating to your carefully targeted audience or maybe just posting and hoping; what is it that you are saying about you? More importantly what is it you want to say about you? If you are going to attract the people and clients you want the message has to be right and it has to be authentic
So much of who we are is communicated and assumptions made before we even realise. We all know the old adage you don’t get a second chance to make a first impression. Well, sometimes you don’t however these days because we have so many routes to market and chances to pop up on someone’s radar maybe we do. If that’s the case then it’s key to make sure those small glimpses of us are coherent and consistent. People will get to know you by what they see on your social media whether that’s on Linked In, Twitter, Facebook, through posts, articles company web sites, media stories, presentations,emails, networking, coffee meets (you get the message)
Most businesses invest time and money in identifying and communicating their mission, values, strapline, USP. It follows then that as employees and teams we should invest time and energy into identifying our personal brand and aligning it with the business messages. After all, when representing a business what the client sees of you is key. Remember people buy people. It’s only on a very macro scale they buy the brand so unless you are out there representing Pepsi or Coca Cola or some other conglomerate its likely your customers are going to be looking to buy into you
Understanding personal brand helps develop better leaders
One of the first things I focus on in my management and leadership training programmes is getting delegates to really think about ‘who you are’. What is their vision? Their mission? Their values? Oftentimes this will be the first time they have thought about it. And there very definitely are some real lightbulb moments. It’s only once they have really understood this can they begin to consider how people are perceiving them. This helps in developing a leadership and management skillset that is adaptable to those around them whilst keeping a consistency of principles, behaviour and values. Considering what others think and see against what you what them to think and see is a simple matter of being more focussed on projecting a truer image of who you are. Identifying clearly what is important to you, who you really are and communicating that effectively will bring the right customers. Customers that ‘fit’ your business or personal brand. It will also help develop an engaged team and the buy in all leaders need. So its key to know and understand:
- Your Vision – what you aspire to
- Your Mission – what you do
- Your Values – why you do it
- Your strapline – a punchline to sum you up!
After all if you are telling a truer, clearer story about yourself or your brand and being strategic about the narrative it will be consistent, people will get to know you better, like you more, and trust you
I believe the key is making sure your narrative allows your audience to get to ‘know’ the true you and that’s where understanding ‘who you are’ is key. People buy people so making sure your audience knows you through social media, networking and your sales process is vital. Be clear with how you describe yourself, what adjectives you use about yourself and your business. Choose those words carefully and tenure they are repeated regularly so your message sticks. Using the right adjectives matters because words really do have power. Being able to back your words up by actions, testimonials, sharing experiences will help your clients ‘like’ you which is the second step in getting them to buy into you. If they like what they are constistently seeing they will keep coming back. Your clients liking you is important if there is going to be trust and a solid long term collaboration. Most clients won’t buy until they know and like you and have at least a base level of trust. That trust will be cemented by consistency in the messages about you and your brand that you put out to the world.
Here’s a great podcast I’ve listened to recently from a great marketeer I know, like and trust https://www.linkedin.com/posts/comentra_podcastinterview-listentothis-socialbranding-activity-6707172851050405888-woXP
I’m passionate about working with individuals, teams, and businesses to develop this understanding and create consistent messages. I’m interested to know how important you think this is?